Differentiate or Die: Survival in Our Era of Killer...

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Differentiate or Die: Survival in Our...

Differentiate or Die: Survival in Our Era of Killer Competition

Name: Differentiate or Die: Survival in Our Era of Killer Competition
ISBN: 9780470223390

Steve Rivkin Jack Trout [Jack Trout, Steve Rivkin]

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

种类:

Business & Economics - Sales & Marketing

年:

2008

出版社:

Wiley

语言:

english

ISBN 10:

0470223391

ISBN 13:

9780470223390