Angewandte Marketinganalyse: Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstützung
Guido Grunwald, Bernd HempelmannThis textbook concisely imparts the full range of analytic concepts and methods needed to optimally support operational marketing decisions. With a practical orientation, it elucidates how to conduct and evaluate marketing analyses, as well as how to apply their findings. Designed for students and practitioners, it is also suitable for self-study.
- Concise and practical – offering many real-life examples, practice exercises, case studies and solutions
- Designed for supplemental reading or self-study
年:
2016
出版社:
De Gruyter Oldenbourg
语言:
german
页:
448
ISBN 10:
3110439891
ISBN 13:
9783110439892
文件:
PDF, 7.78 MB
IPFS:
,
german, 2016
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