IdeaWise: How to Transform Your Ideas

Книга IdeaWise: How to Transform Your Ideas IdeaWise: How to Transform Your IdeasКниги Менеджмент Автор: Steve Rivkin, Fraser Seitel Год издания: 2002 Формат: pdf Издат.:Wiley Страниц: 256 Размер: 1,3 ISBN: 0471129569 Язык: Английский0 (голосов: 0) Оценка:An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.