Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Steve O'Leary, Kim Sheehan
Written from a "How to" standpoint. Very easy to read. A good book to leverage the strengths of your small business. I found great insight into customer service, customer retention, "building buzz in the market place", and branding. Very good from a retail sales standpoint. I recommend for small business owners.
年:
2008
出版社:
Praeger
语言:
english
页:
196
ISBN 10:
0313345988
ISBN 13:
9780313345982
文件:
PDF, 625 KB
IPFS:
,
english, 2008