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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Idil M. Cakim你有多喜欢这本书?
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Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses onlineExplores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the massesExplains how to design online word of mouth campaignsIncludes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
年:
2010
出版:
1
出版社:
Wiley
语言:
english
页:
224
ISBN 10:
0470573066
ISBN 13:
9780470573068
文件:
PDF, 4.32 MB
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IPFS:
CID , CID Blake2b
english, 2010
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